6/13/2023 0 Comments Employee newslettersReceiving well-earned recognition helps people to feel seen, appreciated and energised.įor more on the value of storytelling in a business context, check out our article, The importance of storytelling in business writing. For example, if you’re a business that needs to retain more of its apprentices, find the people who have grown from apprentices to full-time members of the team and ask them questions about their journeys, their ambitions for the future and how the company has helped them achieve their goals.Īnother benefit of championing employees is that they’re more likely to be active advocates of the company after being highlighted as a success within the business. When you’ve pinned down your overall purpose or goal for a newsletter, you can go and find the human stories that creatively show that. Has someone gone above and beyond their duty to your customers? Is there a manager that has led their team to achieve a big goal? Profiling employees and highlighting people’s stories allows you to reinforce specific behaviours as desirable. Again, here storytelling is vital – it’s a powerful tool for persuasion. We are constantly looking for stories that mirror our decisions back to us and justify our logic.Īt work, we continually need to get others to understand our way of thinking, to gain alliances and secure budgets. We are hard-wired to respond to humans and human stories – much more so than abstract ideas. One reason why internal newsletters can sometimes seem dull is a lack of human-focused storytelling. We’ll cover ways to come up with inspiring newsletter topic ideas a bit later. (Even if they didn’t originally, you can still instil this in them now!) Thinking about ways to inspire your employees anew will help them continue to feel invested in the company and connected to their peers. Presumably, employees joined the company because they bought into the company vision. A great internal newsletter goes beyond communicating necessary information and helps to inspire employees by tying its content directly back to your overarching goal as an organisation. You can do this by giving your newsletter a higher purpose – for example, to share innovation in your sector or to keep employees ahead of the curve. Employees need to feel connected to the overall mission and vision of the company to stay engaged and active in their job roles.Īim to share more than just new product features or company updates. The number one thing your internal newsletters should do is inspire people. There are three main things that effective internal marketing content should do: Write internal newsletters for the employees rather than for the company. Instead, look at it as creating valuable content for your colleagues. The danger is seeing this sort of internal communication as a purely functional broadcast channel – a tick-box exercise where you just push out news relating to the company. Done well, they’re a great way to build employee advocacy, strengthen the existing community and cultivate a sense of unity across the company. The newsletters act like an internal marketing channel – your employees are the ‘customers’ and you’re ‘selling’ ideas to them. They’re not only ideal for sharing good news and knowledge, but also for building support for your company’s values, ideas and mission. Internal newsletters are great for increasing employee engagement. So there’s a clear incentive to create good-quality internal communication – and an opportunity for the companies that do. Yet only 33% of employees feel engaged at work. If employees feel engaged in their roles and understand how their own work contributes to the company’s vision and mission, they’re more likely to be productive and do high-quality work.Īccording to employee engagement platform Haiilo, companies with high employee engagement are 22% more profitable. What are the benefits of internal newsletters?Įmployee engagement is key for a successful business. Internal newsletter design best practice.A step-by-step guide to writing an engaging internal newsletter.What makes a great internal newsletter?.What are the benefits of internal newsletters?.Read on for tips, topics and copywriting tricks for capturing attention and building employee engagement with brilliant internal newsletters.
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